About us
Since 2005, Froste for premium quality food products has been realized as one of Saour Group’s reputable and well-known trademarks. It has been registered in the Middle East, Europe, Asia and America aiming at introducing the continuously growing family of food products which thus far comprises Edible Oil, Margarine, Milk, Cheese, Pasta, Beverages, Jams, Pickles, Grains & Pulses and different kinds of Canned Food. Believing in presenting the optimum quality and services, we have been capable of building up a genuine relationship with our customers. The good understanding of the regional market demands, the infinite perseverance and pursuit of excellence, the ongoing seeking of customers' satisfaction have all contributed to the remarkable expansion our products have been achieving in the regional markets. Tracking this expansion, Froste's regional office in Dubai is launched with huge potentials and determination on achieving the remarkable success we used to celebrate in other markets. As a regional representative, Dubai office will work hand in hand with other offices in Lebanon, Syria, Turkey, Egypt & China to make sure that 'excellent taste' is simply delivered.
Vision
Aiming to maintain the pioneering position as the first food distribution company within the Regional markets. For that will strive to support the society and consumers and exceed their expectation by introducing high quality and safety products.
Mission
Dedicated to satisfy consumers by introducing and providing the best products quality to the final consumer in the region. Working to develop policies to increase services volume and reduce impact on environment.
Values
The main guide to visions and goals. Each personally believes that our principles are the best alternative to success through: Professionalism Communicate and social responsibility Teamwork Commitment Respect & confidence
